A durable canvas tote: Pick one thats big enough for your gear, but light enough to sling over your shoulder. (Since you'll also need to carry a cooler, camp chair, or beach umbrella.)
An expandable blanket: Your towel should primarily be used to dry you off, not to shield you from the warm sand. So, instead of struggling to carry a bulky throw, slip a lightweight nylon version in your bag or pocket. This water-resistant style seats two, and folds up into a compact pouch when not in use. (You can also get a mini version of the same blanket, if you're flying solo.)
Some fun and games: Turn off your phones notifications and challenge a friend to a game with this vintage-inspired paddle ball set. You could channel your inner Federeror at least work up the appetite for a burger.
Sweatproof sunscreen: Don't be a lobster. Keep your skin safe with this fast-absorbing SPF 45its lightweight oil-free formula wont run, drip, or irritate your skin.
Subtle body spray: After a day in the sand and surf, freshen up with this light, woodsy scent. Made with naturally deodorizing extracts, its refreshing, not overwhelming.
Protective lip balm: Even if youre a tough guy, your lips are still sensitive to the elements. Protect them from sun, wind, and salt water with this nourishing SPF 15 balm. Its infused with soothing Vitamin E oil to promote healing.
Accessories case: Since most totes lack pockets, opt for a waterproof zipper pouch to keep your valuables safe, dry, and easily accessible.